Andreas Reinberger (*1966), born in Vienna, he attended the Vienna State Ballet School and studied Theatre Science and Communication Science at the University of Vienna. He worked as a Creative for the On-Air Promotion department at ORF (Austrian-TV). In 1990 he was involved in the launch of Germanys first Pay-TV Premiere in Hamburg. Since 1993 he is working as an Executive at ZDF, Zweites Deutsches Fernsehen, responsible for the onscreen identity of 3sat, the cultural TV-station of Germany, Austria and Switzerland. As Head of Communications 3sat, he oversees cultural partnerships like the “Dokumenta” in Kassel, the “Berliner Festspiele” (Theatertreffen) or the „Tage der deutschsprachigen Literatur” (Bachmann-contest).